Sr. Product Marketing Manager iTero AMS-EMEA

Transforming smiles, changing lives.

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

About This Opportunity

This position will be responsible for the product management of iTero® intraoral scanner and future software/products innovations releases within the Orthodontic and GP channel for the Americas & EMEA regions. Responsibility includes significant work and cross-functional leadership to plan and execute new product launches. The individual will develop and execute programs that strengthen our product utilization while redefining and delivering our value proposition. The role includes key aspects of channel marketing and product management/marketing such as innovation roadmap, life cycle management, messaging, price, and product placement.

In this role, you will…

• Responsible for developing and executing product road map initiatives (in conjunction with the global team) for iTero’s product hardware/software
• Leading the NPI commercial launch process (incl. post-launch adoption) for iTero in AMS&EMEA, including product positioning, value proposition development, pricing, key claims, KOLs and early adopters targeting
• Tracking and monitoring post-launch performance KPIs
• Responsible for developing/executing scalable pilot initiatives and limited market releases
• Tracking overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends
• Analyzing the incremental impact of marketing programs including ROI
• Understanding customer mindset and barriers to adoption and utilization, and develop/drive successful marketing programs that ladder to business objectives
• Providing fundamental marketing analyses and current/gap assessment analysis
• Monitoring competitors’ activities and market trends

In this role, you’ll need …

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• 7+ years of product management and/or marketing experience within the healthcare, pharmaceutical or medical device industry
• Directly-related experience in the development of innovative channel initiatives, launch programs, and project management
• Bachelor’s degree in Marketing (MBA preferable)
• Exceptional project management skills; takes action and maintains ownership
• Ability to lead strategy development, testing and execution
• Ability to strategically determine the most valuable needs of the customer
• Strong ability to seamlessly work cross-functionally
• Excellent written and verbal communication skills
• Strong analytical skills for business analysis; understands cost/benefit relationship
• Experience with international global enterprises
• Hands-on self-starter who enjoys a fast-paced environment and can manage multiple projects at a time
• Ability to travel up to 40% of the time

Sound like a good fit?   

Great! Click the “Apply” link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.    

About Align  

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.   

We respect your privacy. Please review our Applicant Privacy Policies for additional information.  

Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.